Phygital: the new reality.

Phygital: the new reality  

Phygital (Physics + Digital) are integrated communications at the junction of digital and physical spaces, a strategy of building a new ecosystem by integrating the key advantages of traditional and digital tools. 
What is phygital? A set of old technologies recombined? Or a breakthrough into a new area and enhanced user experience? What immersive opportunities do new technologies open for marketing, museums, amusement parks, and educational projects? How is phygital evolving? What could it transform into in the coming years? 

Discussion participants: 
Dmirty Ostroglyadov
Creative director and mastermind at Polden Studio.

Larissa Bobkova
Representative of the Tretyakov Gallery. 

Dmirty Karpov
Visiting scholar, teaching creative, interactive, digital media and design at European universities. Professor at FH JOANNEUM (Austria), Fojo Media Institute (Sweden).  

Moderated by: 
Maxim Yakhontov
CEO at Hello Computer.