More than design

More than design. Igor Sordokhonov (Media.Work, Russia).

An ideal design studio: from dreams to reality. Initiative as a driver, and imagination as a tool.

With 15 years of experience in TV, agencies, film and advertisement behind his back, cofounder of Media.Work Igor Sordokhonov is going to share his ideas on the balance between design and art, working for a client and the studio’s in-house projects, and between the art and business elements in the life of his studio.

Media.Work is a design and media art studio founded in 2018 by NTV Art Director Igor Sordokhonov and media artist Maxim Zhestkov. It creates works at the junction of art, design and CGI, collaborating with international brands and galleries. Media.Work’s portfolio includes joint projects with Adobe, Google, Microsoft, Samsung, LG, PlayStation, Nike, Under Armour, Jimmy Choo, Gazprom Neft, and others.